Like a said before, a shimmery, cool toned brown. But what I love about this is that it is light enough to be worn all over the lid. At 7.00 in the morning when I'm getting ready for college, it is rare I can be bothered to be blending multiple colours over my eyes. I can apply all over my lid and be done with it.
As for the packaging, it's simple, strong, easy to store. Easy to see the product inside. There is a bit of unneeded plastic going on there but otherwise it's all good.
Have any of you tried Rimmel's eyeshadows? Do you prefer to buy single shadows or palettes?